All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.īritish Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Printed in the United States of Americaġ. Recreation, Attractions, and Clubs John R. Meetings, Conventions, and Expositions John R. Walkerįrom Chapter 1 of Introduction to Hospitality Management, Fourth Edition. Discuss why service has become such an important facet of the hospitality industry.Describe the characteristics of the hospitality industry.Introducing Hospitality Objectives After reading and studying this chapter, you should be able to:Ĭopyright © 2013 by Pearson Education, Inc.
Prelude Hospitality through the Ages1 The concept of hospitality is as old as civilization itself. Its development from the ancient custom of breaking bread with a passing stranger to the operations of today’s multifaceted hospitality conglomerates makes fascinating reading, and interesting comparisons can be made with today’s hospitality management.
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